Privacy Policy
Introduction
Welcome to The Information Lab. We respect your privacy and are committed to protecting your personal data. This privacy policy outlines how we collect, use, and protect any information that you provide when using our website. It also explains your rights and how the law protects you. The Information Lab is located in the United Kingdom and complies with the UK General Data Protection Regulation (UK GDPR) and other relevant privacy laws.
1. Who We Are
The Information Lab ("we", "us", "our") is a company based in the UK, specializing in data analytics and consulting. Our website address is https://www.theinformationlab.co.uk.
2. Information We Collect
We collect personal data to help us understand your needs and provide you with a better service. The information we collect includes:
Personal Identification Information: Name, email address, phone number, and other contact details provided by you via forms on our website.
Usage Data: Information about how you use our website, such as pages visited, time spent on the site, and interactions with content. This data is collected through tracking technologies like cookies.
We use Google Analytics and Amplitude to track user interactions on our website.
3. How We Collect Data
We collect data in the following ways:
Direct Interaction: You provide personal details by filling out forms or contacting us via email.
Automated Technologies: As you interact with our website, tracking technologies such as cookies and JavaScript are used to automatically collect technical data and usage patterns.
4. Use of Cookies
Our website uses cookies to distinguish you from other users. This helps us provide a more personalised experience when you browse our site. You can manage or block cookies using your browser settings. However, this may limit your use of certain features on the website.
5. How We Use Your Data
We use the data collected to:
Improve website functionality and user experience.
Analyse how users interact with the site and optimise content.
Provide relevant updates, products, or services that you request.
Manage security and technical issues.
Google Analytics and Amplitude help us better understand website usage, such as visitor behavior and trends. Both services collect data anonymously and provide insights based on aggregated user information. You can learn more about how Google Analytics and Amplitude use your data by visiting their privacy policies.
6. Legal Basis for Processing
We rely on the following legal bases to process your personal data:
Consent: When you have given us explicit consent to use cookies or provide personal information via forms.
Legitimate Interest: For website analytics, security, and improving our services.
7. How We Share Your Data
We do not sell, distribute, or lease your personal data to third parties. The data we collect is used solely by The Information Lab to improve our services and website. We may share anonymised and aggregated data with partners or for reporting purposes but without any identifying information.
8. Data Security
We are committed to ensuring your information is secure. We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised manner. We also limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know.
9. International Transfers
As a company based in the UK, your data is primarily processed within the United Kingdom or European Economic Area (EEA). If any personal data is transferred outside of the EEA, we ensure that adequate safeguards are in place to protect your information, such as using standard contractual clauses approved by the European Commission.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements. Usage data collected by Google Analytics and Amplitude is retained for a limited period based on their respective data retention policies.
11. Your Data Protection Rights
Under UK GDPR, you have the following rights:
Access: Request a copy of the personal data we hold about you.
Rectification: Ask us to correct or complete any incomplete or inaccurate data.
Erasure: Request that we delete your personal data where there is no good reason for us to continue processing it.
Object to Processing: Where we rely on legitimate interest, you can object to the processing of your personal data.
Data Portability: Request to transfer your personal data to another party.
Withdraw Consent: You can withdraw your consent at any time for the processing of your personal data.
To exercise any of these rights, please contact us at info@theinformationlab.co.uk.
12. Third-Party Links
Our website may include links to third-party websites, plugins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.
13. Changes to This Privacy Policy
We may update this policy from time to time to reflect changes in our practices, legal requirements, or operational procedures. We will notify you of any significant changes by updating the date at the top of this page and, if appropriate, notifying you via email or other means.
14. Contact Us
If you have any questions or concerns about this privacy policy or our data protection practices, please contact us at:
25 Watling Street, London, EC4M 9BR