I was born in Russia. I have lived in 5 different cities in 3 different countries: Russia, the USA and the UK. I studied at 5 universities, visited 15 countries and moved house 21 times. In 6 of my homes, I changed the interiors. I have been the proud owner of 9 Macs over the years; 2 disappeared without a trace. I purchased 5 winning lottery tickets, the amount wasn’t significant, but I consider myself lucky.
I married only once and have one child. I like to travel light.
I have worked at 6 different creative agencies and a further 20+ as part of my freelance work for brands such as Guinness, Master Card, Visa, P&G, GSK, Pfizer, Amazon, Sky and many more.
In my many roles I have covered ATL, BTL, experiential, PR, branding, internal comms, and B2B.
I joined The Information Lab most recently, and it wasn’t a fluke. I like facts. I also like people who like facts.
The Information Lab is a truly unique company that is far from conventional. They don’t do things by the book, which is incredibly refreshing. I am very excited about working with this fantastic group of Data enthusiasts.